Marketing Research (Titelsatznr. 158442)

MARC-Details
000 -LEADER
fixed length control field	00670nam a2200241 a 4500
001 - CONTROL NUMBER
control field	LIB901253108
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161223s1995 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471552542
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	29.761
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
9 (RLIN)	26580
245 ## - TITLE STATEMENT
Title	Marketing Research
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	John Wiley & Sons, Inc.
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	783 S.
Dimensions	II
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BETRIEBSWIRTSCHAFTSLEHRE, BUSINESS ORGANIZATION(14)
9 (RLIN)	NSW14
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing, Werbung, Preispolitik(14x5)
9 (RLIN)	NSW14x5
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V.
9 (RLIN)	47878
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Day, George S.
9 (RLIN)	26582
889 ## -
--	12931
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Buch

Exemplare
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Other/Generic Classification Scheme	No			WIFO	WIFO	02.10.1995		29.761	WIF101836405	23.12.2016	23.12.2016	Buch